We produce and sell tires, tubulars and inner tubes for bicycles. With an annual production of over 7 million tires, we are among the largest operators in the sector. As a Group, we are the owners of the "Vittoria" brand for road and mountain bike tires and we distribute third-party bicycle accessories worldwide.

Our purpose is to bring new experiences to riders. Our mission is to make the most advanced bicycle tires in the world. To do that, we focus on Innovation, Sustainability, and Distinctiveness. Innovation, as it allows us to deliver to our customers high-quality and high-performance products. Sustainability, as we know that cycling is the greenest form of transportation, yet tires are not ‘green’ per se. Distinctiveness, since we outperform our competitors for grip, durability, speed, and puncture resistance. Now you know why we relentless pursuit the next technology, the next design, the next material and the next level of performance.

• For Riders, it means being optimistic about the future, anticipating the next ride, making sure they get the best advice for their tires’ set-up in order to boost their performance on their bike;
• For the Brand, it means delivering superiority in product performance and experience, being a leader, challenging the status quo of the category, being active, and using innovation as the energy to transition from today to tomorrow;
• For Employees, it means building on the past by embracing the future, having a unifying purpose of creating the ride of tomorrow;
• For Partners, it means feeling part of the same journey, working for a better future and building their business through an innovative partnership with us.

We produce and sell tires, tubulars, and inner tubes for bicycles and our goal is to provide our customers with a range of high-quality products to ensure them a superior performance in cycling. We are aware that cycling is constantly changing, but there are three groups of riders we keep in mind when developing our products: