Craft Sportswear and Vittoria have unveiled an unprecedented collaboration, introducing a running shoe outsole inspired by the excellence of Vittoria’s Terreno Mix and Terreno Dry gravel tires.
Gravel is a state of mind
The partnership between Craft Sportswear and Vittoria is built on a shared insight. Both runners and cyclists have evolved into modern-day explorers of nature, seeking new ways to experience the wilderness. The growing popularity of gravel cycling is a clear indication of this trend. There is a common audience, a crossover between runners and cyclists, who are eager to discover new trails, away from asphalt, whether on foot or on two wheels.
Innovative Design
The outsole design integrates aggressive arrow lugs from the Terreno Mix pattern for exceptional off-road performance, while fish scale treads, inspired by the Terreno Dry tire, ensure superior grip on roads and in wet conditions. Thick and thin flex grooves enhance traction, and strategically placed cut-outs reduce weight, promising discerning runners unmatched performance across diverse terrains and changing weather conditions.
Expert Insights
Daniel Högling, Creative Director at Craft, expresses the significance of the collaboration, stating, “We aim to provide dedicated runners with the world’s best shoes, and teaming up with Vittoria, the leading manufacturer of performance bicycle tires, is truly amazing.” Ken Avery, SVP Product Development at Vittoria adds, “Seamlessly integrating our gravel cycling expertise into trail running has resulted in a unique outsole, promising unmatched grip across diverse surfaces and in ever-changing weather conditions.”
Product Launch
The collaboration’s first product, the Craft Xplor, is set to launch for the 2024 spring and summer season, representing a groundbreaking fusion of cycling technology and running innovation.
