What is Vittoria2GO
Vittoria2GO is a unique innovation of Vittoria: a revolutionary offering that allows businesses to have premium tyres as a service.
We are proud to be a pioneer in the market, being the first to implement a subscription service for bicycle tyres. Through Vittoria2GO we can offer premium tyres as a service to our partners, a tangible benefit for their final customers.
This innovative subscription method is meant to put our customers in the spotlight in order to meet all their needs, helping them reducing uncertainty and unexpected costs.
Premium tyres as a service
Peace of mind
Vittoria2GO is a B2B bicycle tyre subscription service. The offering is specifically designed for bicycle leasing & renting companies, to reduce uncertainty in their operating costs, while delivering on their client’s expectations.
With Vittoria2GO we offer to bicycle leasing & renting companies premium tyres and maintenance services giving their cyclists a comfortable & safe ride, without incurring unexpected costs.
We offer transparent monthly fee, fresh new premium tyres and warranty and replacement services.
In addition, an intelligent QR code printed on the tyre gives access to a smart portal with useful insights on tyre performance and maintenance.
Indulge your customers with the most advanced tyres on the planet!
What is important for us?
Business
Vittoria2GO aims at easing businesses life.
Bicycle leasing companies, renting companies, bike sellers, are all subjected to unexpected costs. Vittoria2GO wants to provide all businesses a solution to mitigate them.
Sustainability
Vittoria2GO cares about a more sustainable world, reducing waste and emissions. By recycling and maintaining tyres Vittoria2GO commits to reduce pollution for a greener solution.
Easy Enrolment
4 Easy steps
- Contact Vittoria and obtain the subscription tyres
- Pay a monthly fee that includes all services
- Report claims via the Web/API/App platform
- Get your refund and enjoy the benefits.
Benefits for your business
- Access to a premium product
- Outsourced operational risk
- Cost predictability
- Performance analysis
4 Easy steps
- Contact Vittoria and obtain the subscription tyres
- Pay a monthly fee that includes all services
- Report claims via the Web/API/App platform
- Get your refund and enjoy the benefits.
Benefits for your business
- Access to a premium product
- Outsourced operational risk
- Cost predictability
- Performance analysis

Tyre supply
Vittoria provides tyres without charging the bicycle leasing & rental companies upfront, but charging a monthly fee.

Tyre replacement
In case of puncture or replacement need, Vittoria supplies a new tyre, free of charge.

Tyre maintenance service
In case of puncture or replacement need, Vittoria refunds the related maintenance cost.

Tyre vandalism & theft insurance
In case of bicycle theft or vandalism to the tyre, Vittoria offers a new tyre free of charge or refunds the costs.

Tyre recycling
Vittoria takes back the used tyres at the end of their useful lives, committing to responsible disposal and recycling.
Tyre supply
Vittoria provides tyres without charging the bicycle leasing & rental companies upfront, but charging a monthly fee.
Tyre replacement
In case of puncture or replacement need, Vittoria supplies a new tyre, free of charge.
Tyre maintenance service
In case of puncture or replacement need, Vittoria refunds the related maintenance cost.
Tyre vandalism & theft insurance
In case of bicycle theft or vandalism to the tyre, Vittoria offers a new tyre free of charge or refunds the costs.
Tyre recycling
Vittoria takes back the used tyres at the end of their useful lives, committing to responsible disposal and recycling.





A More Sustainable World
In EU about 80K tonnes of End of Life Tyres (ELTs) are not recycled, generating approximately 235K tonnes of CO2 Emissions each year. This would require 11.693.400 trees to be absorbed.
Our goal with Vittoria2GO is to help businesses adopting a more sustainable model,
reducing their CO2 emissions.
How can Vittoria2GO help businesses reduce CO2 emissions
thus reducing Scope 3 emissions?
Lower Puncture Rate: Vittoria2GO tyres are more puncture resistant than average tyres on the market. A lower puncturerate guarantees a longer lifecycle, helping reduce ELTs volume.
Longer Duration: Vittoria2GO tyres, being top tier tyres, have a much longer duration compared to standardtyres on the market. Meaning reduced tyre production, leading to less CO2 will be emitted.
End Of Life Tyre Recycling: In the monthly subscription fee the recycling process is included. Indeed, Vittoria2GO commits to recycle all tyres that are no longer usable in order to guarantee a greener process by reducing waste.
Vittoria2GO tyres turn green, and by adopting a Tyre-as-a-Service Model, giving you the possibility to adopt a
more sustainability-oriented approach.
With the aim of reducing waste, Vittoria2GO has developed the first service in the bicycle tyre market that
recycles tyres once they have arrived at the end of their useful life.
Use case
Vittoria2GO for Swapfiets


Vittoria has implemented the Vittoria2GO subscription service with Swapfiets, the largest long-term bike rental company in Europe that aims to innovate and lead the micro-mobility revolution with their iconic bicycles with the blue front tyre.
This collaboration with Swapfiets provides the innovative subscription model we have been able to meet all needs their with a high satisfaction.
Together we have understood that the major needs were related to puncture risk reduction, operating costs predictability, End-2-End responsibility for the full tyre lifecycle.
By subscribing to a premium tyre instead of buying it, Swapfiets manages to reduce their operational risks related to punctures thanks to the tyre replacement and refund service provided by Vittoria2GO. The innovative dynamic QR Code printed on the tyre enables tyre-usage data tracking providing predictability, that helps to reduce operating costs.
We are proud to exceed our customer’s need through innovation with Vittoria2GO!
Find out how this subscription model can improve your business!
Contact us