At Vittoria, we believe every cyclist deserves the best riding experience. That’s why we design cycling tires for every rider: from those competing for victory in the world’s biggest races, to cyclists chasing personal goals on weekend rides, or simply choosing the bike as their favorite way to move.
Rubino has always embodied this philosophy. It is the road tire for passionate cyclists: riders who spend the week looking forward to the weekend’s training ride, preparing for their next Granfondo, dreaming of conquering legendary climbs, standing roadside as the Grand Tour peloton flies past, and enjoying every kilometer simply because they love to ride. Rubino is the tire for those who ride, and for those who cheer.
That’s who we are at Vittoria. We are the people who develop the high-performance tires that carry champions to victory in the world’s biggest races. And we are the very same people who, when the Giro d’Italia passes just a few kilometers from our headquarters, jump on our own bikes—equipped with Rubino—and ride out to cheer for those champions alongside thousands of passionate fans.
That is what "By Cyclists. For Cyclists." truly means.
With the refreshed Rubino range, introduced in 2025, Vittoria celebrates that passion through a selection of distinctive colours, giving every rider the opportunity to express their own personality without compromising the reliability, performance, and durability Rubino has always been known for.
Available in:
• 700x28c: Red, Blue, White, Yellow, Black & Tan (Tube-type); Black & Tan (also TLR)
• 700x30c, 32c, 34c: Black & Tan (TLR & Tube-type)
• 700x26c: Full Black (TLR & Tube)
Whether you're racing for victory, chasing your next personal best, or simply riding for the pure joy of cycling, every ride deserves the same passion.
