Tech

The future is closer than you think

The future is closer than you think

November 11th – 2025, Vittoria releases today its most anticipated product range in a decade: the Terreno PRO Gravel Range. The new PRO level tires provide measurable gains in key performance areas: 5% faster construction, 19% more grip, and 18% more puncture resistant than the already tough Terreno Endurance range. Terreno PRO even delivers a more comfortable ride. All of this is possible thanks to its award-winning and revolutionary construction.  

The Terreno Pro has been spotted this season underneath many cycling’s leading early adopters, such as Tom Pidcock, Alison Jackson, and Lachlan Morton. Now it’s available for forward thinkers everywhere. 

Terreno PRO tires are made with 92% renewable and recycled materials. They feature an organic cotton casing (cotton is the magic in Vittoria’s most high-end and technologically advanced products) delivering unmatched ride feel. The casing also includes recycled nylon from discarded fishnets (Seawastex®), creating a unique and highly resistant blend. Add Fair Rubber-certified natural rubber, soybean oil and rice husk ash silica, and you have a tire that is Naturally Fast. 
They are also produced in Vittoria’s world’s only CarbonNeutral® operations certified tire factory. Compared to the Gravel Endurance construction, the new PRO one achieves an average carbon footprint reduction of 35%*. 

“This is the future. And we’re laying down the track so everyone can ride toward it. As a company, we want natural brown tires to become the norm in a few years, while the old-school black ones, with carbon black, start to look outdated.”
Says Stijn Vriends, Chairman & CEO of Vittoria. 

Color is far from a secondary element in the Terreno PRO range. The tread comes in a natural brown tone that perfectly complements the lighter cotton sidewall: an aesthetic that speaks directly to the product’s natural essence. 

It all started two years ago at the Taipei Cycling Show, when the Terreno PRO T60 won the TAIPEI CYCLE d&i award, Gold Award Green Prize. Since then, from the latest Gravel World Championships in mid-October to last week’s Gravel Burn in South Africa, Terreno PRO has continued to attract huge attention across the cycling industry and among gravel enthusiasts worldwide. 

NATURALLY FAST 
A unique product range that breaks the long-standing taboo that sustainability can’t coexist with performance. Terreno PRO tires are high-performance products, ready to take on the toughest gravel rides and races, getting every rider from the start to the finish as fast as possible with an incredibly quick yet sustainable construction. Good for today’s results and tomorrow’s impact. 
 
“It started as an idea — to create a tire that respects nature as much as it redefines performance. With Terreno PRO, that idea has become reality. Every detail was designed with the rider in mind, proving that sustainability and performance can truly coexist in harmony. Naturally fast — and made for the future.”
Says Vanessa ten Hoff, Chief Marketing&Innovation Officer of Vittoria. 

A TRUE REVOLUTION
Classified according to the Gravel Terrain Score introduced by Vittoria last April, the new range includes models from PRO T10 Hardpack to PRO T60 Mixed

 

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