VITTORIA AND RETYRE: A PARTNERSHIP FOR A SUSTAINABLE CO-DEVELOPMENT

RETYRE SECURES €7 MILLION INVESTMENT FROM HATCH AND FUNDRACER TO SCALE SUSTAINABLE TYRE MANUFACTURING – ENTERS A CO-DEVELOPMENT PARTNERSHIP WITH VITTORIA

Oslo, Norway– January 12, 2026 – Norwegian deep-tech company reTyre has successfully closed a €7 million investment round, led by Hatch Blue’s Blue Revolution Fund, with participation from Fundracer and existing investors, marking a significant step toward reshaping the global bicycle tyre industry. The funding will enable reTyre to scale up production, deliver on its large order book, and reach profitability.

After more than a decade of R&D, reTyre has developed a patented injection moulding 
technology that fundamentally changes how bicycle tyres are produced. The process reduces CO₂ emissions by 80%, allows for 100% recyclability, is dust-free and fully automated. This breakthrough enables decentralized, clean tyre production close to OEM assembly lines—dramatically cutting transport emissions and costs.

With this funding, reTyre will install its first fully automated production cell in Norway, followed by a second facility in Asia in 2026.

Currently, reTyre supplies bicycle tyres to a wide customer base, but the company is now 
preparing to enter the performance utility tyre market through a co-development partnership with Vittoria, the world leader in high-performance bicycle tyres. The two companies have signed a Strategic Collaboration Agreement to co-develop and bring to market a new generation of performance tyres based on reTyre’s proprietary injection-moulding technology.

Paul Magne Amundsen, CEO & founder at reTyre commented: “After a decade of focused R&D, we’re proud to disrupt the industry with a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing. Support from Hatch Blue, Fundracer, and our co-development partnership with Vittoria, reflects deep confidence in both our vision and the breakthrough potential of our platform as we continue to scale.”

René Wiertz, Managing Partner at Fundracer, said: “We are proud to support reTyre and to work alongside their team in scaling this groundbreaking technology. reTyre’s deep-tech platform enables clean, local, and automated production of all types of tyres. It aligns perfectly with Fundracer’s mission to back sustainable, high-performance innovations that will redefine the future of mobility.”

Georg Baunach, Managing Partner at Hatch Blue, added: “I’m excited to work with Paul and the rest of the reTyre team over the next few years. It is rare to come across truly disruptive innovation, and we are convinced that reTyre can completely change the way the multi-billion-dollar tyre market is structured. As reTyre scales, incorporating side and waste streams from regenerative aquaculture could meaningfully improve the economics and sustainability of aquaculture production.”

Stijn Vriends, Chairman & CEO of Vittoria, commented: “We’ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tyres to market.”

This collaboration between reTyre, Hatch Blue, Fundracer and Vittoria represents a turning point in the global bicycle tyre industry, combining deep technology, sustainable production, and market-leading performance.

About reTyre
reTyre is a Norwegian deep-tech company pioneering a new era of tyre production through its patented injection molding technology. Its process enables fully automated, clean, and local tyre manufacturing with up to 80% lower CO₂ emissions and 100% recyclability.

About Blue Revolution Fund
Blue Revolution Fund is a global venture capital fund managed by Hatch Blue, backing ventures accelerating the sustainable growth of the aquaculture industry.

About Fundracer
Fundracer is a venture capital fund investing in innovative start-ups and scale-ups driving the future of mobility through safety tech, zero-emission solutions, and sport tech. The Fundracer team combines deep industry experience with hands-on operational support to help founders scale globally.

About Vittoria
Vittoria is the world’s leading manufacturer of high-performance bicycle tyres, renowned for its cutting-edge technology, racing heritage, and commitment to sustainability. With production facilities in Thailand and operations worldwide, Vittoria continues to redefine tyre performance for athletes and consumers alike.

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